Kraft Foods, Inc. / To Go!® & Athenos®
Created the “wholesome convenience” positioning and packaging direction for Kraft® To Go!® Snacks, using Kraft® cheese and Nabisco® crackers, and developed the brand architecture and logo design for a new line of Athenos® refrigerated cheeses for Churny’s.
Related Cases
Copyright © 2010 Consumer Dynamics. Big Ideas from the Insight Out™
