Diageo / Baileys®
We gave Baileys® a higher margin and higher purchase frequency product, with a smaller sized package stored in the fridge versus the back of the cupboard.
Copyright © 2010 Consumer Dynamics. Big Ideas from the Insight Out™
We gave Baileys® a higher margin and higher purchase frequency product, with a smaller sized package stored in the fridge versus the back of the cupboard.
Copyright © 2010 Consumer Dynamics. Big Ideas from the Insight Out™