I first worked with Consumer Dynamics at Gillette where they were viewed as a true thought-partner and critical team member for all of our new product and strategy work on the Venus brand.
When I joined a new company about to launch their first-ever consumer product, one of my first phone calls was to Consumer Dynamics. As promised and expected, they delivered a compelling, ownable, consumer-insight based brand proposition and strategic road map for the future. What I didn’t anticipate or expect was how the team’s keen intellect and consumer marketing expertise would positively influence my Management. Before my very eyes, they transformed skeptics into enthusiastic brand marketers. My Management was able to clearly see the value in the process and as a result, it is now much easier for me to do my job. Talk about your win wins!