When I worked at Johnson & Johnson, the work Consumer Dynamics helped us do on BAND-AID™ Brand led to the biggest share growth the brand had posted in 11 years. At Robert Mondavi, our positioning turned around a brand that had lost share for 22 consecutive months. The work was so good that the president of Constellation Wine later told me that it was the best positioning statement of any brand in the company’s huge portfolio.

Rodney Williams

SVP Marketing, Classics Brands

Jackson Family Wines