Marketing Mea Culpa

By: Kevin Briskey

2010 may well go down as the year of the mea culpa. It seems like hardly a week goes by without a celebrity, athlete, politician – or even the Pope – issuing some sort of public apology. It’s become so routine, that one hardly takes notice anymore. But what is truly remarkable, is the number of big-named brands, from Domino’s Pizza to BP, that have appeared hat-in-hand to Read More

18 Aug 2010

Filed Under: Insights