Nancy Schaefer


Nancy, one of the two Managing Partners who started Consumer Dynamics, has a wealth of experience to share—from both the business and creative side of marketing. She started in Account Management at Young & Rubicam, working both internationally and domestically. She then got her MBAin Finance and Marketing from Columbia University, followed by seven years in marketing at General Foods (now Kraft Foods), initially on a number of established brands, ultimately as the VP of Marketing on a venture team.

Given her passion for creating ideas and building businesses, she went into creative marketing consulting, first at Kane, Bortree, and then at Faith Popcorn’s Brain Reserve before founding Consumer Dynamics.

Nancy lives in Manhattan with her family, dog and horse. She loves to take in the city, particularly the arts, and can be found trotting around Central Park. She is an active member of the Soho Partnership, the Met, The Horticultural Society andNAPW, and teaches Innovation at the NYU Stern School of Business.