Click on each client to see our successes


Bayer HealthCare / One-A-Day®

We created blockbuster One-A-Day Weight Smart®, a totally new kind of supplement, leading the way for further weight management initiatives within Bayer.


Bimbo Bakeries USA / Arnold Sandwich Thins®

We re-positioned Arnold/Oroweat Sandwich Thins® away from its initial “diet bread” direction to a more broadly relevant positioning around “delicious healthy possibilities.” The brand is #3 on the IRI 2009 New Product Pacesetters List in the Food & Beverage category with more than $83MM in total year one sales.



Colgate-Palmolive Company / pure + clear®

Developed the name and positioning for pure + clear®, a major new Palmolive dish liquid targeted to more natural/green consumers.


Colgate-Palmolive Company / SoftSoap®

We developed the “Look and Feel Fabulous” Softsoap® positioning and the new Nutri Serums line, enabling the brand to effectively speak to its new younger women target, and taking it beyond its basic, all-family hand soap image.


Gap, Inc.

Repositioned babyGap® and GapKids® to turn these businesses around and migrate babyGap® purchasers to GapKids®, including how to express the positioning at retail.