Click on a logo to see some of our successes.
Bayer HealthCare / One-A-Day®
We created blockbuster One-A-Day Weight Smart®, a totally new kind of supplement, leading the way for further weight management initiatives within Bayer.
Bimbo Bakeries USA / Arnold Sandwich Thins®
We re-positioned Arnold/Oroweat Sandwich Thins® away from its initial “diet bread” direction to a more broadly relevant positioning around “delicious healthy possibilities.” The brand is #3 on the IRI 2009 New Product Pacesetters List in the Food & Beverage category with more than $83MM in total year one sales.
Colgate-Palmolive Company / pure + clear®
Developed the name and positioning for pure + clear®, a major new Palmolive dish liquid targeted to more natural/green consumers.
Colgate-Palmolive Company / SoftSoap®
We developed the “Look and Feel Fabulous” Softsoap® positioning and the new Nutri Serums line, enabling the brand to effectively speak to its new younger women target, and taking it beyond its basic, all-family hand soap image.