We created a platform for ACUVUE® to own among doctors and consumers in the contact lens category, naming HydraClear™ and positioning it under the Advance™ and Oasys™ brands.

We helped transform K-Y® from a problem-solution brand into one that fulfills consumer needs for intimacy enhancement, re-branding it with a breakthrough positioning – Explore the Possibilities – and developing disruptive innovations such as Yours & Mine® and Intense®, which brought millions of new consumers to the category.

We developed Viactiv®, a deliciously indulgent chew fortified with calcium, which revolutionized the supplement business and enabled the development of a whole new line of indulgent items to fulfill women’s nutritional needs.