We created a platform for ACUVUE® to own among doctors and consumers in the contact lens category, naming HydraClear™ and positioning it under the Advance™ and Oasys™ brands.

We helped transform K-Y® from a problem-solution brand into one that fulfills consumer needs for intimacy enhancement, re-branding it with a breakthrough positioning – Explore the Possibilities – and developing disruptive innovations such as Yours & Mine® and Intense®, which brought millions of new consumers to the category.

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