Hal Fass


Hal joined Consumer Dynamics as a Managing Director with over 25 years experience in marketing strategy and positioning, advertising and new product development across a wide range of categories, both domestic and global. His combination of strong strategic thinking and creative flair has made him a true partner to his clients throughout his career.

Hal has worked extensively in Advertising Account Management after getting his MBA in Marketing from Baruch College. He started at Grey Advertising, worked at FCB, New York and later returned to Grey as a Managing Partner of Fresh Grey, an agency within the agency. Prior to coming to Consumer Dynamics, Hal also worked as a Consultant with Pam Murtaugh & Co.

When he’s not on Metro North or spending time with his family, Hal is shredding the slopes at Okemo, VT, where he’s a nationally certified snowboard instructor.