WHITE-300-CUBE.gif
WHITE-300-CUBE.gif

CBS Corporation spun off its $1.3 billion outdoor advertising division to create a newly independent, publicly-traded company.

CBS Outdoor engaged Consumer Dynamics to create a new name, logo and corporate identity, vision, mission, and positioning strategy to launch the new organization and propel its growth. It is now called Outfront.

We are now currently working with Outfront to socialize and train its employees, create collateral and branded content, and roll-out the new brand with advertisers, agencies, Wall Street and the media.

BACK TO OUR CLIENTS